Project
Project
VR Feature Showcase
VR Feature Showcase
Client
Client
Samsung
Samsung
agency / Role
agency / role
OddCommon / CD
OddCommon / CD
ABOUT
ABOUT
Samsung wanted a new and more effective way to deliver product training to thousands of sales professionals at big box retailers across the US. So for Samsung’s flagship line of home entertainment products, OddCommon took what was traditionally dry and tech-heavy content off the page and created an immersive VR learning experience to up engagement and information recall with this important group.
OddCommon utilized VR to fully immerse the sales professionals in the technology and let them experience some of the more practical benefits of Samsung's line of home entertainment tech that couldn’t be shown in-store. Sales professionals were blown away by the level of innovation and 93% of them said they would recommend Samsung Neo QLED TVs to customers – a big win for Samsung.
Samsung wanted a new and more effective way to deliver product training to thousands of sales professionals at big box retailers across the US. So for Samsung’s flagship line of home entertainment products, OddCommon took what was traditionally dry and tech-heavy content off the page and created an immersive VR learning experience to up engagement and information recall with this highly important group.
I was excited to work with my old friends at OddCommon and utilize VR to fully immerse this group in the technology and let them experience some of the more practical benefits of Samsung's line of home entertainment tech that couldn’t be shown in-store. Sales professionals were blown away by the level of innovation and 93% of them said they would recommend Samsung Neo QLED TVs to customers – a big win for Samsung.
