Project
project
Expedition 270
Expedition 270
Client
Client
Royal Caribbean
AGENCY / ROLE
Agency / role
Firstborn / CD
Awards
awards
Webby – Honoree Mention
Webby – Honoree Mention
ABOUT
ABOUT
When Royal Caribbean tasked Firstborn to transform the guest experience aboard their Quantum-class ships, I had the opportunity to lead creative on the first-ever fully immersive AR experience to take place on the high seas: Expedition TWO70 an augmented reality adventure.
The groundbreaking suite of AR games transforms Royal Caribbean’s TWO70 event space at the hull of their ships into a massive room-scale experience designed to delight guests and expand Royal Caribbean’s adventurous brand into new, uncharted territories.
With four fully-immersive adventure-themed games, we utilized the architecture of TWO70 and turned the physical space into a jungle setting of action-packed gameplay.
In one challenge, players fire arrows out across the balcony at an archipelago of floating islands. In another, they walk 360º around the stage as they navigate a giant maze carved into a four-story temple. The experience transports players to an entire world of adventure, utilizing the immersive power of AR to create a guest experience on a scale never before seen on the high seas.
When Royal Caribbean tasked Firstborn to transform the guest experience aboard their Quantum-class ships, I had the opportunity to lead creative on the first-ever fully immersive AR experience to take place on the high seas: Expedition TWO70 an augmented reality adventure.
The groundbreaking suite of AR games transforms Royal Caribbean’s TWO70 event space at the hull of their ships into a massive room-scale experience designed to delight guests and expand Royal Caribbean’s adventurous brand into new, uncharted territories.
With four fully-immersive adventure-themed games, we utilized the architecture of TWO70 and turned the physical space into a jungle setting of action-packed gameplay.
In one challenge, players fire arrows out across the balcony at an archipelago of floating islands. In another, they walk 360º around the stage as they navigate a giant maze carved into a four-story temple. The experience transports players to an entire world of adventure, utilizing the immersive power of AR to create a guest experience on a scale never before seen at sea.
