Project
Project
The Treasure of
Barnacle Briggs
The Treasure of Barnacle Briggs
Client
Royal Caribbean
Royal Caribbean
agency / role
Firstborn / CD - Designer
Firstborn / CD - Designer
ABOUT
Royal Caribbean tasked Firstborn to create a digital experience that helps kids explore Adventure Ocean, a kids-only program featured on Royal’s Quantum and Oasis class fleets.
Firstborn's solution: a suite of seaworthy installations that sent kids on a narrative-driven high-seas interactive quest: Find the hidden treasure of the legendary Barnacle Briggs.
Royal Caribbean tasked Firstborn to create a digital experience that helps kids explore Adventure Ocean, a kids-only program featured on Royal’s Quantum and Oasis class fleets.
Firstborn's solution: a suite of seaworthy installations that sent kids on a narrative-driven high-seas interactive quest: Find the hidden treasure of the legendary Barnacle Briggs.
Royal Caribbean tasked Firstborn to create a digital experience that helps kids explore Adventure Ocean a kids’ only program featured on Royal’s Quantum and Oasis class fleets.
Firstborn created a suite of interactive installations that sent kids on a narrative-driven high seas quest: Find the hidden treasure of the legendary Barnacle Briggs.
Narrative
Narrative
The gameplay begins by discovering a mysterious captain’s log that chronicles the last great voyage of the legendary Captain Barnacle Briggs.
Briggs reveals he has hidden magical keys that unlock his treasure chest on islands across the seven seas.
Each island presents a unique challenge that must be completed in order to collect its key.
Those brave enough to complete all island challenges (and collect all of the keys) will be deemed worthy to unlock Brigg’s chest and claim his treasure.
The gameplay begins by discovering a mysterious captain’s log that chronicles the last great voyage of the legendary Captain Barnacle Briggs.
Briggs reveals he has hidden magical keys that unlock his treasure chest on islands across the seven seas.
Each island presents a unique challenge that must be completed in order to collect its key.
Those brave enough to complete all island challenges (and collect all of the keys) will be deemed worthy to unlock Brigg’s chest and claim his treasure.
Planning
Once the narrative and concept were locked, the team got to work meticulously planning the experience flow.
Once the narrative and concept were locked, the team got to work meticulously planning the experience flow.
Planning focused on a holistic UX flow that linked all games into a larger narrative experience as well storyboarding for each individual game.
Planning focused on a holistic UX flow that linked all games into a larger narrative experience as well storyboarding for each individual game.
Environment
The digital experience coincided with the launch of a revamped Adventure Ocean, Royal Caribbean’s dedicated kid’s zone.
The digital experience coincided with the launch of a revamped Adventure Ocean, Royal Caribbean’s dedicated kid’s zone.
Each game is strategically positioned in order to encourage kids to explore the physical space. Open-world gameplay allows games to be played in any order without losing track
of the overarching narrative.
Each game is strategically positioned in order to encourage kids to explore the physical space. Open-world gameplay allows games to be played in any order without losing track of the overarching narrative.
Gameplay
Touch and motion-based physical installations are integrated within the Adventure Ocean space as well as key locations across Royal Caribbean's fleet of ships.
Touch and motion-based physical installations are integrated within the Adventure Ocean space as well as key locations across Royal Caribbean's fleet of ships.
SEAMLESS GAMEPLAY
RFID scanners enable kids to scan their Royal Caribbean WOW Band and track their progress as the narrative follows them across each installation location.
RFID scanners enable kids to scan their Royal Caribbean WOW Band and track their progress as the narrative follows them across each installation location.
