Project
Project
Criteo Brand Refresh
Brand Identity
Client
Client
Criteo
Criteo
Agency / Role
Agency / Role
Firstborn / ACD, Designer
Firstborn / ACD, Designer
ABOUT
Criteo partnered with Firstborn to reimagine its brand aesthetic and positioning. After a comprehensive audit of the adtech and technology landscapes, we created a differentiated brand positioning and visual system that stands out from the competition, while clearly defining the benefits and values Criteo provides.
Criteo’s new visual approach is one of vibrant color, light, and gradients—reflecting the approachable brand personality and enthusiasm of its worksforce. Information is easily-digestible, with purposeful infographics, layouts and type throughout.
In addition to refreshing its brand, Criteo needed help with conveying complicated, jargon-filled brand stories to their less tech-savvy audience. By utilizing our new brand guidelines, we defined an easy to digest and systematic visual narrative that follows a symbolic glowing "beacon" (representing Criteo) as it passes through various geometric landscapes built of colorful gradients (representing the complex challenges of the adtech industry).
The new brand embodies both Criteo’s evolution as a company and the essence of the core users it serves, positioning them as a technology partner that helps marketers maximize sales.
Criteo partnered with Firstborn to reimagine its brand aesthetic and positioning. After a comprehensive audit of the adtech and technology landscapes, we created a differentiated brand positioning and visual system that stands out from the competition, while clearly defining the benefits and values Criteo provides.
Criteo’s new visual approach is one of vibrant color, light, and gradients—reflecting the approachable brand personality and enthusiasm of its worksforce. Information is easily-digestible, with purposeful infographics, layouts and type throughout.
In addition to refreshing its brand, Criteo needed help with conveying complicated, jargon-filled brand stories to their less tech-savvy audience. By utilizing our new brand guidelines, we defined an easy to digest and systematic visual narrative that follows a symbolic glowing "beacon" (representing Criteo) as it passes through various geometric landscapes built of colorful gradients (representing the complex challenges of the adtech industry).
The new brand embodies both Criteo’s evolution as a company and the essence of the core users it serves, positioning them as a technology partner that helps marketers maximize sales.
